Green travel: is it on your agenda?

By Simon Nowroz – President and managing director Asia-Pacific, Travelport GDS

As quoted:

So here’s an opportunity. Start with multinationals, particularly those that need to provide regular reporting on their commitment to the environment. Travel agents have environmental tracking systems that automatically calculate carbon emissions for every travel booking. Why not make money by selling this tool to corporations, helping them meet the greenhouse gas (GHG) protocol or equivalent standard used by governments and business leaders to understand, quantify and manage GHG emissions?

How do you get eco travel on your business plan?

1. Invest in responsible products to sell. Widen your offering before your competition does.

2. Audit your current suppliers and partners on their sustainability practices.

3. Partner with firms and individuals that embrace or promote responsible travel. Give them the support and exposure they need to deliver their       products and services into the marketplace.

4. Act the part. Audit your operation and educate staff so they can play their role and sell knowledgeably to your customers.

5. Benchmark your business with firms within and outside the industry to see how others are addressing this challenge.

6. Take your message to the street – talk about the issue with your community and clients.

For the complete article, please go to http://www.ttgasia.com/index.php?option=com_content&task=view&id=15562&Itemid=126

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